Store Marketing Programs
Power Punch™
Watch customer loyalty skyrocket with this simple and highly effective customer loyalty campaign. Retailers who implement this turnkey 13-week program can expect significantly higher traffic and bigger sales.
- Average transactions increase up to $3.
- Gross margins increase as much as 4 percent.
- The flexibility of this program makes it possible to move targeted items off the shelves. Overstocks, special purchases, competitors’ ads are frequently featured as Power Punch items.
Everyone wins with Power Punch. Here’s how it works:
- It's easy for you! Store Marketing provides all campaign materials including game cards, banners, and buttons. We provide complete in-store training for management and employees.
- It's fun for your customers! Every shopper receives a game card at checkout. As they spend money at your store, their game (loyalty) card is filled. If a shopper spends $50, this amount is recorded on their card. In no time at all, shoppers get excited about filling their card. They begin frequenting your store more often. When they purchase Power Punch items, they fill their cards even faster! After a customer has filled their card with a predetermined amount (usually $250 to $300), it’s time to scratch the seal to find out how much money (from $1 to $1000) has been won.
- Everyone wins (including you)! Every single card is a guaranteed winner. To reveal their winnings, customers scratch off their card at your store in the presence of trained store personnel. Imagine the excitement that’s created when a customer wins! But that’s not all – Power Punch motivates shoppers to buy specific items that you want to sell.
- Profits soar! By offering extra Power Punch dollars ($5, $10 or $20) on the purchase of targeted items (higher margin goods, overstocks, special purchases), you become a winner, too! Customers are highly motivated to fill their cards…. And that means they’re more likely to buy items identified as Power Punch items. Time and time again, Power Punch offers a highly effective strategy for moving targeted merchandise off your shelves FAST. As you drive increased sales of higher margin items, overall store margins climb.
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Super Service™
This employee incentive program ensures that you’re getting the most from your employees. It’s an easy way to recognize exemplary employees, improve retention and to encourage more members of your team to adopt productive work habits. For just pennies a day, you can motivate your staff to strive for higher standards of service.
Employee raises have their place, but they don’t solve service problems. It’s far easier and affordable to improve the work habits of those you have already hired. Super Service makes the process painless and turnkey.
We cover the entire range of employee issues including:
- Dependability (clocking in on time and getting coverage for last minute shifts changes or absences)
- Service (making customers feel valued and modeling a positive attitude for fellow employees)
- Appearance (projecting a professional appearance with appropriate apparel and grooming)
- Productivity (working diligently and taking on tasks without being asked)
- Pride (keeping the store neat and clean and taking ownership in success)